The New Year is already knocking on the window, salads are already being prepared, champagne is being bought, and children and adults are looking forward to gifts. New Year's gifts are a kind of symbol of the December holiday, and also just show attention to each other. Choosing a gift for a Christmas tree is a very responsible step and tradition, which must be approached with great care.
So what to present to friends and relatives for the New Year? And what gifts does the Italian Babbo Natale bring to the inhabitants of a sunny country?
Recent studies show that this year the Italians are determined to present ... products to their friends and relatives. More than 60 percent of the inhabitants of the Apennine Peninsula say that they have already set aside 100-200 euros for useful, and most importantly, tasty New Year's presents. This year, edible gifts broke into first place in popularity, leaving behind clothes, modern devices and entertainment coupons.
According to a survey conducted in December, wine ranks first among gifts by 2014 (64% of Italians chose this drink as a congratulation for the coming year), followed by olive oil (14% of Italians will give it), sausage (9% ), cheese (6%). 50% of residents of Italy will go to specialized stores for edible gifts, 40% prefer to look at branded shops and shops of manufacturers, 10% will buy gifts in ordinary supermarkets, and only 8% will be too lazy to leave home once again and order a gift via the Internet. It is worth noting that every sixth Italian plans to buy gifts made in Italy in order to support the economy of the country, which is not in the best position.
As a rule, on New Year's Day, Italian children receive toys and sweets as a gift from Babbo Natale. 
So, last year, the Pinocchio toy got to the leaders, which was received by almost every second child. As for gifts for adults, Italians turn out to be surprisingly practical: almost everyone prefers to give their friends and relatives things that will certainly come in handy, as they say, in the "household".
Perhaps, it won’t surprise anyone that clothes are regularly included in the “Most Popular Gifts and New Year” top. Do not forget that very superstitious Italians without regret throw out old and unnecessary things on the last day of the outgoing year, so it is obvious that new wardrobe items will come in handy. 
On New Year's holidays, underwear stores are simply bathed in money: in Italy, underwear is very welcome as a New Year's gift, especially if it is red. That's because Italians believe that red color will certainly bring good luck next year.
Although, as trends and studies show, just as an Italian will rejoice at a new thing, he will be delighted with a bottle of good wine grown and bottled on the Apennine Peninsula. In any case, those who find it difficult to choose a gift give sparkling Italian wine, which will certainly come in handy during the New Year's Eve.
